Insights
Practical guides on building and growing a business online in India. No fluff.
·11 min read
How much does a website cost in India in 2026?
Real price ranges for SMB website design in India — freelancers ₹25k, agencies ₹75k–₹5L, platforms, and what each tier actually gets you.
·13 min read
Meta Ads vs Google Ads for Indian SMBs: the honest guide
When to use Meta (discovery, emotion, B2C). When to use Google (intent, B2B, searches). With real CPC, CPL, ROAS benchmarks for India.
·10 min read
The website redesign checklist that actually lifts conversions
A 14-point redesign checklist for SMBs: data audit, SEO preservation, CRO priorities, and the common mistakes we see agencies make.