Prime Video · 2024
Launch campaign for Amazon Prime Video
Creative + paid media for a flagship India launch campaign.
By Surpreet Mahal·
Industry
Media / OTT
Location
India (national)
Timeline
6 weeks
Services
Performance Marketing, Creative Production
18M
Impressions
6.4×
Engagement lift
42%
CPM reduction
The brief
Launch a tentpole show with measurable reach against a tight launch-week window.
What we did
Creative production (short-form vertical), Meta + YouTube buying, real-time A/B on hooks.
Results
Outperformed regional benchmarks on CPM and engagement within 72 hours.
