Skycom · 2024

Lead gen engine for Skycom

Full-funnel paid media for a B2B telecom player.

By Surpreet Mahal·12 March 2024

Industry

B2B Telecom

Location

India

Timeline

4 weeks onboarding + ongoing

Services

Performance Marketing, Lead Generation

₹38

CPL

4.6×

SQL conv.

24%

Closed-won

The brief

Generate sales-qualified leads at a CPL the sales team would actually work.

Google search + LinkedIn retargeting, landing-page A/B, CRM handshake for scoring.

CPL dropped by a third, close rate held.

How we rebuilt their site and scaled ads to 4.2× ROAS in 90 days.

Rebuilt the site around booking flow; paired with Meta ads that actually filled the calendar.

Creative + paid media for a flagship India launch campaign.

Tell us about your business. We'll get back within one working day with a plan.